Installed in July of 2015 as part of the city’s Pan Am celebrations, the 3D TORONT Sign has become as iconic to the cityscape as the CN Tower. Since it’s unveiling, the TORONTO Sign has generated well over 150 million posts to social media from tourists and residents alike.
The sign’s popularity and international profile surprised the city. The resulting campaign to make the installation permanent has left city council wrestling with some thorny issues.
A Few Facts about the 3D-Toronto Sign:
- The font is Azo Sans Bold.
- Each letter can be moved and placed on its own.
- Each letter is 3 m (10 ft) tall, weighs approximately 136 kg (300 lbs), and rests on a weighted plinth (base).
- The full word is 22 meters (74 feet) long and weighs 9,207 kg (20,300 lbs)
- Each letter is equipped with L.E.D. lights and can transition to approximately 228 million different colours.
- The Sign contains approximately 396 m (1,300 ft.) of L.E.D. lights.
- The letters are constructed with a steel frame, aluminum cladding and a translucent polycarbonate front and back.
- The colourful sides are covered in a changeable vinyl wrap, so the letters can be re-skinned with different designs.